Whether you’re a regular at the gym or just casually strolling around the neighbourhood, you might have seen or heard about juice bars selling cold-pressed juices. What is this product and how is it making waves in the market today?
Cold-press juices are natural, nutritious drinks made by pressing fruits and vegetables using a hydraulic press. Unlike in freshly squeezed juices, the process of extracting juice with a hydraulic press does not involve heat that potentially ruins enzymes and nutrients. Without undergoing pasteurisation, high-pressure processing, or oxidation, cold-press juices also preserves vitamins and minerals making them just as beneficial eating the actual food.
Cold-press juices have been commercially produced since the early decades but only gained popularity in the 2000s in support of cleansing diets. In the following years, people have become more health conscious, and a lot of them have made the shift to organic. This lifestyle, along with the hype caused by famous celebrities like Kim Kardashian and Kate Hudson, has easily brought cold-pressed juices into the limelight.
In the present time, this type of juice is still being consumed to help reset our systems and release unwanted toxins from the body. It lessens our cravings, clears our skin, and gives us enough energy to get through the day! It is also well-loved by children because it’s much tastier compared to before it is extracted. Most importantly, it adds a variety of fruits and vegetables in our diet, providing us with the right amount of micronutrients we need in our body.
This $4.3 billion industry in 2017 is projected to reach $8.1 billion by 2024, according to a study conducted by Orbis in 2018.
How do we make sure that we’re taking the right drink?
Rainbows of juice displayed on grocery shelves are often deceptive. Some would label their bottles “all-natural” or “100% organic”, but the juice would usually be infused with small amounts of extra ingredients. To ensure that your drink is purely organic, check all the ingredients listed on the bottle. Other than this, you can review the best-before date which should just be within the next 72 hours.
Some would prefer just to make their own juice at home, but it’s a messy procedure and inconvenient for those who work.
Want to join the Cold Press bandwagon sans the effort? Choose COL!
COL. (Colours Of Life), provides freshly produced Cold-Pressed Juices and Smoothies every day to people and families on the go! Our recipes are not only curated to taste the best; they are specially selected for freshness and goodness, combined to produce the best nutritional benefits for your daily needs. Our drinks are processed under watchful eyes with the use of the latest cold pressing technology. We also ensure that all the goodness from our chosen produces are retained during bottling, sealing and high-pressure processing right up to the point when they are consumed.
Order yours from the nearest RedMart store today or add to cart at www.coljuice.com